2017 Pat Quinn Classic
Social Media Content & Engagement // Email Newsletters
The Pat Quinn Classic is a preeminent Bantam and Peewee hockey tournament in North America. Pat Quinn is internationally recognized as one of the sport’s greatest coaches and ambassadors, and this tournament recognizes his love of hockey and his unwavering commitment to give back to the community. Proceeds from the tournament go to the Pat Quinn Legacy Fund.
Collab Creative was an invaluable partner of Tourism Burnaby during the recent Burnaby event the Pat Quinn Classic (hockey tournament). Collab Creative were the strategic content planners for all social media communications and did an excellent job capturing the shareable moments throughout the event and generating a massive amount of chatter and coverage online. The behind the scenes videos and the player/coach/scout interviews really enhanced the event and brought a new dimension to the overall success of the tournament. We look forward to continuing our partnership with Collab Creative on Tourism Burnaby's content development.
Executive Director, Tourism Burnaby
Collab Creative was responsible for email newsletter execution and social media content creation & engagement. In the month leading up to the event, we reached out with pertinent tournament information to engage parents, coaches and players with information and sponsor offers to get them excited and engaged with our social platforms.
During the tournament, we raised the bar for minor hockey tournaments by publishing in-the-moment player interviews, sponsor involvement, contests, beautiful action photography and even a WHL scout interview.